Jewellery and design shop Aurum has been awarded 'Reykjavik Shop of the Year 2011'.
Reykjavík Shop of the Year (Njarðarskjöldurinn) is an annual encouragement award granted by the City of Reykjavík, the City Centre Alliance, The Association of Merchants, the Federation of Icelandic Trade, Federation of Trade and Services, Global Blue - Iceland and Taxfree Worldwide - Iceland. The objective of the recognition is to encourage increased and improved shopping for tourists in Reykjavík.
Aurum is one of Iceland's most popular jewellery shops and is very popular amongst Reykjavik tourists as well. Owner Guðbjörg Ingvarsdóttir is currently expanding her product range and has already designed a bespoke dinner service in collaboration with a Finnish design company.
When nominating the Reykjavik Shop of the Year the emphasis is on awarding the shop that has achieved the best sales results between years. Marketing and communications such as advertisements and websites are also evaluated, together with service, opening hours, tax refund signage, lighting, accessibility, staff language proficiency and product knowledge.
For the first time this year an additional award was granted, for a new approach to Reykjavik shopping. Nostalgia, which specialises in second hand / vintage clothing for women, is the first shop to receive this award.
Aurum
Nostalgia