SHOP OF THE YEAR AWARDS 2013

Shop of the Year (Njarðarskjöldurinn) and the award for the Most Innovative Shop of the Year (Freyjusómi) were presented yesterday evening at a ceremony at the Harpa concert hall and conference centre to Gilbert Úrsmíður: The Master Watchmaker and Ófeigur Jewellery Store & Gallery.
 
The awards are tokens of recognition and encouragement granted annually to stores and shop owners for their innovation and great service to the tourist industry. Recipients of the Reykjavík Shop of the Year Awards are primarily rewarded for innovation and success, and particularly for generating tourist sales. Marketing and communications merits are also evaluated, together with service, opening hours, tax refund signage, lighting, accessibility, language proficiency and product knowledge.
 
The awards, ‘Shop of the Year’ (Njarðarskjöldurinn) and the award for the ‘Most Innovative Shop of the Year’ (Freyjusómi), are granted by the City of Reykjavík, the City Centre Alliance, the Association of Merchants, the Federation of Icelandic Trade, Federation of Trade and Services, Global Blue - Iceland and Taxfree Worldwide – Iceland.